It’s like Deja Vu.

I’ve had this same conversation with representatives from a Fortune 500 financial services company, with a B2B industrial lighting distributor and several consumer-facing companies like wineries, restaurants, real estate agents and retailers.

It goes like this.

Them: We have a blog. We don’t seem to get any traction. Should we c

One of the most under-leveraged resources for many brands, within social media, comes from within: their employees. Research has continuously shown that people trust word of mouth or recommendations anonymously or via personal networks. So then this raises the question – why don’t more companies leverage the support of their employees? (Hiring int

The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign. In fact, it may not be a true marker of the success of your strategies.

How can you tell if your social media marketing is working? Measure your Reach, Engagement and

Whisper is an iPhone app from WhisperText LLC. It’s available now as a free download from the App Store and carries additional in-app purchases.

Whisper is a social networking service that relies on images and anonymity to create connections and conversations. Before users can dig into the service, they are asked to set a username and PIN.

Have America’s teenagers begun losing interest in Facebook?

A new report says the answer is in the affirmative, and marketers may want to take note. A freshly published Pew survey indicates that the social network of one billion is becoming too much of a headache for some teens to handle.

Why so? Because their moms, dads, grandparents, neighbors,