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Search Was Largest Digital Channel In 2013 ($18.4B), Mobile Fastest Growing ($7.1B)

Written by Greg Sterling on . Posted in Online Advertising & SEO

This morning, the IAB released its full year 2013 report on digital ad revenue. Last year, online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However, broadcast and cable TV combined were worth $74.5 billion.

After TV (as a whole) the “internet” is the largest ad medium in the US. (See r

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Facebook Gets Green Thumbs Up From Greenpeace

Written by David Cohen on . Posted in Social Media Marketing & Strategy

GreenpeaceLogo650Facebook scored high marks in a recent report on the “green Internet” by Greenpeace, as the environmental organization called out the social network’s transparency on environmental issues, its usage of renewable energy at its data centers, and its creation of the Open Compute Project.

Greenpeace said of Facebook in its report, “Clicking Clean: How C

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Cheaters Are Gonna Cheat — Stop Blaming Social Media

Written by Kimberlee Morrison on . Posted in Social Networking & Communications

cheater

The studies about how social media affects our emotions are inconsistent at best. One study says Facebook makes us hate our lives, another says emotions are infectious. And what of the recent study that links Twitter with divorce and infidelity? Perhaps as social media becomes more a part of everyday life, people use it for doing things they’d do e

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Improve Your Competitive Position with Three Social CRM Tips

Written by Michael Essany on . Posted in Mobile

Improve Your Competitive Position with Three Social CRM Tips The following is a guest contributed post from Larry Caretsky, CEO of Commence Corporation.

Are you using social media to manage relationships with customers? If not, you’re missing out on a great opportunity. Social customer relationship management, also known as Social CRM, is a must in today’s evolving marketplace. Even if you aren’t using socia

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Kenshoo Introduces Predictive Marketing Engine Kenshoo Halogen, Closes Funding Round

Written by David Cohen on . Posted in Social Media Marketing & Strategy

KenshooLogoNew650It’s been a busy week at Kenshoo, as the Facebook Strategic Preferred Marketing Developer released predictive modeling engine Kenshoo Halogen and announced a $20 million growth financing round.

Kenshoo Halogen works with the company’s advanced targeting and bidding algorithms and uses past performance of campaigns and other market data to generate f

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