"Brain Hacking" - Another Unintended Consequence of Technology http://t.co/EOoZ1roK via @sharethis
Pandora Raises IPO
The IPO market is booming for tech companies. Pandora, one of the leading Internet radio companies in the world is taking full advantage of current market conditions by raising their IPO target price range from $7 to $9 per share to a target price range of $10 to $12 per share. That such a high-profile company in the tech world should be raising its initial public offering price is a sign that it is a good time for other tech companies to go public, as well.The announcement about Pandora’s IPO price range came on Friday June 10. In the same announcement, Pandora declared they expect to raise as much as $200 million when the company goes public. More the 16 million shares will be offered according to the public documents filed with the U.S. Securities and Exchange Commission (SEC).
Although Pandora has a 50 percent of the market among the top 20 Internet radio stations, the company has yet to turn a profit.
Pandora’s initial filing to become a publicly-owned corporation came last February. At that time, the company only expected to bring in $100 million from the IPO. On June 2, the company raised its target price range to $7 to $9 per share, which put their expected initial offering at an estimated $142 million.
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Watching the Game in the Digital Age
I used to get together with friends and the guys in my fantasy leagues every Sunday to watch football. The guys would joke around and talk about teams and players around the league. Now, I watch the game with all the people I follow on Twitter. I still get together with the guys sometimes, but even then the twitter feed is up on my phone. After all, the comments on Twitter are funnier. The information is better. I follow journalists who know about the teams, athletes who are on the teams, and even some of those same friends that I always talked sports with. The constant updates have changed the way I watch sports.Direct contact with athletes has changed my views as a fan. It's made me like some of the pros more, some less. Some seem smarter than I imagined, some are just idiots. Mike Tyson's more philosophical than I expected, Chad Ochocinco funnier, Gilbert Arenas even more out of control. I know the Twitter feeds don't necessarily show what these players are really like, but there's one less filter than there used to be and that's meaningful. It makes me a fan because of who they are, not just because of the uniform they were.
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Facebook And BrightEdge: A Match Made In SEO Heaven
Recently, Facebook and Search Engine Optimization (SEO) firm BrightEdge teamed up write a white paper detailing how brands can optimize search results for the content on their Twitter or Facebook pages. Facebook for social SEO is a space that has not been explored by many brands, and it's something that could set that brand apart. This article describes the issue of Facebook for social SEO and highlights some of the fixes provided in the white paper.The real problem is that companies either don't realize that they can optimize a Facebook page or they just haven't gotten around to it. Companies are spending money on social media campaigns without seeing the whole picture. The whitepaper provides guidance on how drive search engine hits to Facebook pages. Many of the tips are SEO basics, such as including important terms in captions and descriptions on the Facebook page itself. Using the brand name on the page is quite important. A good understanding of SEO would be a great place to start before reading the white paper.
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How to Use Appointment Slots for Google Calendar
Google has introduced a clever new feature to its Calendar. Appointment slots are a useful new feature for Google Calendars that will allow users to publish appointment times on public calendars, which other users will be able to book. Simply create appointment slots, and offer these slots to others. If you have clients, employees or patients, they can easily see your public calendar and make an appointment with you through Google Calendars. To start using this feature, sign into your Google Calendar account and click anywhere on the calendar when it is not in month view. On top of the event bubble that will appear, click on Appointment Slots. Enter all of the details for that slot, and click on Create Slots. You can also click on Edit Details to modify settings such as location, description and repetition. You'll be able to offer a single time as a slot, or offer multiple slots for a certain length of time, such as a half hour. When you're done, click on Save, and you've created your appointment slots for others to grab.
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Twitter Gets the Keys to iOS Kingdom
When rumors of Apple iOS 5's Twitter integration first appeared, it was hard to tell to what extent the social media platform would be integrated. However, it is now clear that Twitter has essentially been baked into iOS 5, making it much easier for developers and users to take advantage of.Although there are plenty of existing iOS apps that use Twitter, they usually require the user to sign in to Twitter every time they want to use it. Also, the developers of those apps were forced to come up with their own way to communicate with the Twitter API on iOS. In iOS5, when users install a Twitter-enabled app, they will be asked if it is alright for the app to use their Twitter account. If the user allows the Twitter integration, that app will never require the user to log in to Twitter again. And because Apple has created a wrapper for the entire Twitter API, its capabilities will increase and change along with Twitter, keeping developers on the cutting edge of Twitter support. Ryan Sarver, Twitter’s Director of Platform, believes this will protect users and increase convenience. Sarver says Twitter has always been interested in mobile integration.
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