It wasn't enough that Apple changed the face of computers, music players and cell phones, now it's looking to do the same with advertising. And billions of dollars are at stake.
Announced in early April, the new iAd platform will be built right into the iPhone's operating system interface. Using an ad for Toy Story 3 as an example, when the ad is clicked on, the user gets information about the movie, can watch trailers, play games and more, making the ad more of an application than commercial.
Apple will have complete control of who gets to advertise, ensuring (one hopes) that you won't be downloading any viruses.
Developers will get to keep 60 percent of revenues while Apple will host and deliver the iAds. Analysts predict it could bring in between $2.5 and $4.5 billion in its first year, making both Jobs and all of those ad-app creators a healthy chunk of change.