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Music On Facebook!

on . Posted in Social Networking & Communications

facebook_musicAdding a music feature to a social networking platform can generally be conceived as a great idea. Music has always been considered to be one of the most powerful social lubricants. For Facebook, the world's largest online social network, what could the unveiling of a powerful music feature mean?

According to recent news reports, Facebook could soon release a new feature that would enable its members to enjoy unlimited free music. Facebook Music, the rumored name for the feature, is expected to be powered by three already-established Internet music giants: MOG, Rdio and Spotify. The formal announcement of the venture is expected to be made on September 22, at the upcoming Facebook conference for developers. Prior to the latest rumors, Facebook may have accidentally leaked information about its musical intentions with the launch of its video chat service. Programmers who read between the lines of code of the video chat application found possible references to a future music service.

To many social media observers, music is the "missing ingredient" in Facebook's quest for absolute domination of the online social networking landscape. The alluring power of free music on the Internet has already been historically proven. Napster and iTunes are just two of the names that have had a profound impact on the way we listen to music. Should Facebook opt to offer free music to be shared and "liked" by its more than 750 members, it may become the most significant source for online music.

Other social media observers, however, are skeptical that music would be an instant rainmaker for Facebook. The doubtful point to the demise of MySpace, one the earliest online social networks to attempt musical integration. Others claim that unless music explicitly becomes a core focus of Facebook, it may not work out as planned. Status updates are at the heart of Facebook. Should the social networking giant be able to effectively integrate music with status updates; it may just become the go-to platform for online music.

What could possibly prevent music from becoming the most significant feature added to Facebook? According to some experts, record companies and music labels may play hardball when it comes to sharing music they could instead be selling to millions of listeners. It is important to note how music has affected other online social networks other than MySpace. For social video-sharing site YouTube, music videos and user-created playlists have attracted scores of music fans and the ire of many record companies.