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google-plusGoogle has opened the doors on its new Google+ platform allowing anyone join. Over the summer, they had been beta testing this platform to compete with Facebook, and users could only get in by invitation only.

This shift to being open to everyone coincides with recent changes that have frustrated Facebook users. Some of those unhappy Facebook users are seeking an alternative, and Google has opted to be available to those seekers.

Google+

Google+ is a social media platform designed to compete with Facebook. Google's version offers many features that Facebook does not yet offer, or did not offer until very recently. Google+ distinguishes itself with circles, hang-outs, and search capabilities far beyond other social networks.


Circles

On Facebook, you either "friend" a person or "like" a fan page. On Twitter, you follow a user. Both of these platforms offer list functions you can use to sort your connections, but adding people to lists after connections have become unmanageable challenges many social network users.

On Google+, you add people to your "circles." You name each circle, they can overlap (a writer who is also a cousin might appear in both a "writers" and a "family" circle), and no one can see in which circle you have placed him. By forcing users to assign connections to circles at the beginning of the relationship, Google+ helps users manage their lists right from the beginning.

With each post you make on Google+, you are asked which circles you want to share the post with or whether you would prefer it be open to everyone. This helps users consider the level of sharing they will choose for each item.

Hang-outs

Hang-outs are video chats that allow you to have a video conference with up to nine other people. Others can watch your hang-outs, and you can record them for later review.

Facebook does not yet have a video chat option, so Google+ has the competitive edge here.

Search

Of course, Google owns online search at this time, so it is no surprise that they would have search capabilities that others will rush to imitate. The Google+ search function includes posts you are permitted to see via circle connections along with public news and views.

Facebook Stumbles as Google+ Grows

Facebook's recent changes demonstrate they are feeling the pressure to catch up with Google+'s improvements to social networking. Now that Google+ is open to everyone, we can all take a peek and see whether we think Google can compete with Facebook.



Katya Small
Written on Thursday, 29 September 2011 08:15 by Katya Small

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