Report: Facebook to Acquire Drone Maker (USA Today)
Facebook is in talks to acquire a drone manufacturer to help blanket parts of the world without Internet, according to TechCrunch. The acquisition of Titan Aerospace is valued at $60 million, an unnamed source “with access to i
Why Smart Marketing Is About Help, Not Hype
The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.
You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment,
Selfies. They are everywhere. Celebrities do it, you do it, and even your dog is getting into the phenomena of selfies. Using your phone to share not only what you are doing but to insert yourself into the action is a very common thing to do these days. Now, instead of just sharing a picture of something you see, your phone gives you the a
There are lots of social platforms and tools for social media management. The challenge for big national franchises though, is that it’s hard to actually unify the marketing campaigns.
Case in point: As part of the implementation team for Groupon in Australia, Anthony Owen discovered many of the franchises couldn’t do daily deals because not all of