UPDATE: This was a stunt by Pretty Social and Tattoo Dex. The Tattoo is a try-out tattoo which sticks for 5 days. The purpose was to see the reactions of the social media community. This was a brilliant and perfectly executed social media stunt to create brand awareness a video viral. I guess it was go big or go home for this one!
Facebook is the hottest social network around right now. Nearly everyone and their mother is on the site, farming virtual fields and "liking" all sorts of content. Most people use the site as a fun way to see what's going on in the lives of their friends and family. However, some people take their enjoyment to another level. In fact, one girl got a tattoo showing her dedication to Facebook and her friends to that next level. Her density for Facebook Tattoo was something to see. Business owners around the world should take notice and decide how they can take advantage of this fanaticism.
For years, businesses have tried to get their customers to love the brand the business was pushing. Facebook seems to have succeeded at that, at least in the case of this girl. Other businesses have not been as successful, but the search continues for the secret to this type of brand love. No one has the magic secret, but business owners could certainly take a tip or two from Facebook. Make people love your product and in turn, they will show love to your business. Now, a business may never get someone to tattoo a logo on his or her arm, but that's not the moral of this story. Not everyone has the density for Facebook Tattoo that girl did. People who love a product are certain to be repeat customers. The girl who tattooed her Facebook friends on her arm is going to go back to Facebook constantly. These types of things are critical to a business.
Friends are a good thing and it's great to stay loyal to them. One girl certainly believes in those ideals. She tattooed all 152 photos of her Facebook friends on her arm. It may be a publicity stunt, but it doesn't change the fact that this girl is crazy about Facebook and her friends. Many business owners are wondering how they can get the same type of fanaticism from their customers on Facebook. What if a business could get customers to start tattooing the logo on their arms? That's the type of advertising money can't buy.
As discussed in this article, some people take Facebooking to another level. The girl who tattooed all 152 photos of her Facebook friends on her arm exemplifies this. Not many people have the density for Facebook Tattoo, but this girl certainly did.